Proprietor Lifestyle

Behind Our Instagram Page: Clouds and Dirt

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Behind Our Instagram Page: Clouds and Dirt

If you haven’t realized by now, we love Instagram. It is by far the hottest social media platform for us millennials due to its versatility, visuals and just the sheer amount of content that’s available for consumption.

If you’ve ever checked out our Instagram page, you’ve probably noticed a trend in what we do. Our checkerboard design has black and white squares. Ever wonder why?

Proprietor Lifestyle InstagramThe white squares represent the “clouds” as Gary Vaynerchuk would call it. This is the overall vision of strategy. This is where you see what you want and design a way to get it. It’s your dreams and aspirations.

We help you visualize these dreams and strategies with some of the world’s premier fashion, best shots of New York City and most intriguing architecture. The white filter we place on these pictures makes it seem like more of a dream and allow you to more clearly envision it.

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The black squares represent the “dirt.” This is the real knowledge of it. This is where you learn how to achieve what you want. It’s the knowledge we offer to help you get what you want.

We hope we aren’t the only place you learn, but one of the best. Our quotes, articles and other forms of media (coming soon) are created to inspire and educate. The black filter we place on these quotes and articles are more hard-hitting and realistic, closer to reality and the ground (dirt).

“A lot of times people don’t have one or the other. They’re too stuck in the minutiae, they don’t see the bigger picture or they don’t know how to navigate. Or, they get it philosophically but they don’t have the skills or the appetite or the want or need to actually be able to do it right.” – Gary Vaynerchuk

Don’t spend time in between the clouds and dirt. Either you’re planning your next move or executing it.



The Owner of Proprietor Lifestyle, Steven is an entrepreneur from New York. He's in an abusive relationship with the New York Knicks and is always looking to connect with other like-minded millennials.

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