Teresa Ambrosio of Craftee Creations on Customization, the Power of the Internet & More
Teresa Ambrosio, an entrepreneur from Long Island, graduated from college before starting Craftee Creations. Her journey:
How did you enter the world of entrepreneurship?
A couple of months ago, I was browsing through Pinterest at some DIY items that grabbed my attention. I was looking for a way to make money aside from my full-time job. I started watching tutorials, researching how to work with a vinyl cutter, what supplies I would need and I went for it. Being able to teach myself something really motivated me.
I knew this was something I could do and it would pay off…literally. I started my business by creating a Facebook page to get the word out to my friends on what products I would be able to offer once I got going. My friends and family really helped me out by telling people they knew. The power of the internet is really amazing.
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What business ventures are you currently working on?
I’m currently focusing on customized t-shirts, baby onesies and totebags, but I also make personalized wine glasses, wine bottles, champagne flutes, night lights, water bottles, mason jars, bibs and car decals. I love to make different things for my audience. I’m going to be putting out my Christmas ornaments come November so keep an eye out!
How did you learn about starting a business and maintaining one?
I went to college at Adelphi University and majored in Business Marketing. Throughout my four years of attending school, I learned all about the business world and the different parts of it. My professors were really great and I’d study all the time because it was something I was really passionate about. I’ve always wanted to be my own boss, set my own hours and run my own business. With that being said, I took all of that in and read carefully more into just how to do that after graduating last year. Reading business articles and watching documentaries on start up businesses really shed some light on the industry for me.
Why’d you decide to go into the customization industry?
I feel that personalized items really mean a lot to people, and I want to be the one to make them special and original. I was always buying personalized items from sellers on Etsy to give as presents to my friends and family.
What has been the most frustrating and rewarding aspect of entrepreneurship for you personally?
At times I think I take on too much because I don’t want to make my customers wait too long for their orders, so i’ll be working on orders all day long and it’s a lot to do by myself right now.
It is such a reward hearing that my customers loved how it came out. Most give them as gifts and the recipient loves them. I especially love when my customers come back to me and say that the onesies were a big hit at the party and that they’ve passed my name along to their friends.
If you could give one piece of advice to other young entrepreneurs, what would it be?
Do not give up. Get a great support team to stand by you and promote you, because there is a lot of second guessing involved. I worried I wasn’t making the right choice investing my time and money into this but I have gotten so many orders and compliments on my T-shirts, baby onesies, and other personalized gifts that it reassures me that I’m doing the right thing.
I never thought my business was going to take off like this and now I am spending more and more of my time on it and couldn’t be happier. Find ways to reassure your confidence in your business, find inspiration, and that will motivate you to keep going.
Where can we learn more about your business?
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